Manum Consulting
Manum Consulting
  • Home
  • Our Services
  • Research Methodology
  • Pricing Model
  • Contact

Strategy without research is just a guessing game

At ManumCo, every interaction begins with research

Our solutions are only as good as the data we use to build them. We use ethnographic research methodology to meet you where you are - where you work and serve with others - to understand your organization's everyday routines, beliefs and traditions. This in-depth approach to learning allows us to build trust quickly with your team, leaves no stone unturned and empowers us to build scalable, sustainable solutions for your organization. 

What is ethnographic research?

Ethnographic research is a methodology used to learn about organizations and people by spending time with them, watching what they do and asking thoughtful questions. 

A typical research process

(1) Identify the Problem

(3) Qualitative Assessment

(2) Initial Introductions

Together, we define what we need to understand and the key issue we think we need to solve.  This becomes the foundation of our engagement.

(2) Initial Introductions

(3) Qualitative Assessment

(2) Initial Introductions

Our first visit is normally on site with your team to meet folks where they are in a familiar environment. This helps us build trust quickly.

(3) Qualitative Assessment

(3) Qualitative Assessment

(3) Qualitative Assessment

This includes a series of interviews with key stakeholders (or more!) to identify themes and pressure points. The qualitative assessment period is where we gather the majority of 

our data.

(4) Saturation and Review

(5) Quantitative Confirmation*

(3) Qualitative Assessment

After an initial assessment, a period of observation is helpful to affirm or clarify initial research findings. 

(5) Quantitative Confirmation*

(5) Quantitative Confirmation*

(5) Quantitative Confirmation*

*At times, and depending on the type of project, a quantitive assessment may be required to confirm findings with numerical data.

(6) Presentation

(5) Quantitative Confirmation*

(5) Quantitative Confirmation*

Each engagement ends with a comprehensive written and verbal presentation; your organization then owns this work product 

in perpetuity. 

Copyright © 2025 Manum Consulting - All Rights Reserved.

  • Our Services
  • Research Methodology
  • Pricing Model

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

DeclineAccept